Textile industry is important pillar for economic development within the North Macedonia – Bulgaria border region. The industry includes more than 120 companies from both sides of the border, employing more than 30% of the labor force. The growing global competition, have put the industry in front of many challenges like the reduction of the labor market, deterioration and existence of unfair competition. The textile industry in the region shows ability for fast response and adaptation on the clients’ needs. And its vitality and agility is considered as big advantages of the cross border region. However, the sector suffers from the lack of young and educated workforce, as one of the biggest constrains for developing competitiveness of the industry. Due to these problems there is a need for joint performance of all industry stakeholders in terms of developing common industry image, through cooperation, training of stakeholders and joint market approach. Project “Modern Textile Industry as Attractive Career Path for Young Generations and Contributor for Economic Development and Social Prosperity of Cross Border Region” proposes solution of the above-mentioned problems by fostering regional image of industry that is socially and ethically responsible. The project will continue the activities on the regional Quality Mark Trusted Balkan Apparel, and will support the industry modernization.