Organized event on "Strategy, branding and export marketing of products from the fashion industry".
The textile cluster implemented the "Fashion Employment Hub" project, the aim of which is to improve the skills of fashion designers, fashion design students and start-up companies in the cross-border region and establish a common space for work and training (hubs). The implementers of the project were the Lifelong Learning Center of the Region of Central Macedonia (Seres), the Hellenic Fashion Industry Association (SEPEE Thessaloniki), the association Development and Promotion Center PROMO IDEA (Strumica) and the Textile Trade Association – Textile Cluster (Stip).
Within this project, the Textile Trade Association – Textile Cluster organized a training session on "Strategy, branding and export marketing of fashion industry products" on February 22 and 23 in Veles, at the Gardenia Hotel.
Through presentations and practical exercises, the aim of this two-day training was to introduce fashion designers to the concepts of branding and setting up export strategies for fashion industry products. After completing the training, young designers and entrepreneurs will be able to prepare their own brand strategy and sales plan, improve the visibility of their products and define ways of communication, promotion and successful sale of products.
Workshop topics were Introduction to Marketing and Branding, What is Marketing? Marketing (r)evolution-Marketing strategy, importance of Marketing strategy, Case study - sharing experience from partners-Communication plan (how you will advertise the product)-offline/online promotion and sales.
Within this project, the Textile Trade Association – Textile Cluster organized a training session on "Strategy, branding and export marketing of fashion industry products" on February 22 and 23 in Veles, at the Gardenia Hotel.
Through presentations and practical exercises, the aim of this two-day training was to introduce fashion designers to the concepts of branding and setting up export strategies for fashion industry products. After completing the training, young designers and entrepreneurs will be able to prepare their own brand strategy and sales plan, improve the visibility of their products and define ways of communication, promotion and successful sale of products.
Workshop topics were Introduction to Marketing and Branding, What is Marketing? Marketing (r)evolution-Marketing strategy, importance of Marketing strategy, Case study - sharing experience from partners-Communication plan (how you will advertise the product)-offline/online promotion and sales.